Will the $4.4 Billion Epsilon Acquisition Create New Data Challenges for Publicis?

It’s the second biggest deal in the history of advertising, behind only Dentsu’s $5 billion acquisition of Aegis Group in 2012. But what did Publicis Groupe really get when buying Epsilon earlier this month? What sort of value will this bring to clients, and how does it change the positioning of the “Big Six” holding…

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