Thursday, October 19, 2017

Power Editor has a n

Power Editor has a number of often-unnoticed options that can help marketers create more effective ad campaigns while saving time. In this article, youll discover seven overlooked Power Editor features to manage your campaigns more efficiently.

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The Makers of the ‘Bite Size Horror’ Ads Tell Us All About Their Wonderfully Spooky Creations

Halloween advertising has been a treat this year, thanks to Fox Digital Studio and Mars candy brands, which teamed up for a wonderfully creepy series of two-minute “Bite Size Horror” films that have been airing on Fox television networks. The series has included four films–“Floor 9.5? for Skittles, "The Road” for M&Ms, “The Replacement” for…



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Fine-tuning the way

Fine-tuning the way you set up your YouTube videos will increase the number of views your channel generates and also deliver longer viewing sessions. In this article, youll discover four ways to increase your YouTube watch time.

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How to Generate Reve

How to Generate Revenue With Your Content featuring Joe Pulizzi on Social Media Examiner. via Social Media Examiner

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The Rise of Livestreaming: Why People Watch, and How Brands Can Benefit [Infographic]

Livestreaming brings a new dimension to video: It can create a connection with the viewer in real-time. That’s one reason brands are getting on board with this content trend. Check out how brands are using and monetizing livestreaming. Read the full article at MarketingProfs

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Svedka Vodka Uses Retargeting to Make Creepy Halloween Ads That Follow You Around

Ad retargeting is more trick than treat, right? Regardless, Svedka Vodka looks to leverage the unloved online marketing practice for a Halloween “Banner Ad Curse” campaign, created by Toronto agency Bensimon Byrne. This marks the third straight scary seasonal sojourn for the client-agency team, following their “Printable Costumes” in 2015 and last year’s “First World…



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A social media audit

A social media audit will help you analyze the impact of your social media tactics. In this article, youll discover how to perform an audit of your social media channels.

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