Tropicana Squeezed TV Investment-Level Results out of a Facebook Video Ad Campaign Test

Facebook and one of its longtime advertisers, Pepsi’s Tropicana line of juices and fruit-based beverages, recently teamed up on a campaign aimed at answering the question: Can social media move sales volume the same way TV can? Longtime consumer-packaged goods marketer Dave Sommer, head of industry for CPG at Facebook, said that Facebook and Instagram…

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