IAB Predicts Digital Video Ad Spend Will Reach $18 Million This Year

Brands are looking to spend more money on digital video, especially on original programming this year, as they head into NewFronts, according to a new study released by the Interactive Advertising Bureau (IAB). The IAB, which organizes NewFronts, but does not put on each presentation, projected that $18 million would be spent on digital video…

from Social Media Expert http://bit.ly/2VAWP6S
via IFTTT