How Great Depression-Era Carmex Lip Balm Took on a 21st Century Sheen

To hear Paul Woelbing tell it, all he ever needed to know about lip balm he learned from … motorcycles. Woelbing is the third-generation president of Carma Laboratories, the Milwaukee-based company that makes Carmex lip balm. As a man who literally grew up with the product (his grandfather mixed the first batches in his home…

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