How Direct-to-Consumer Brands Are Plotting Their Way to Your Dog’s Heart

Personal Instagram accounts, leather leashes and gourmet food. Dog influencers (yes, it’s a thing) lead very good lives. In the age of instant celebrity and dopamine-fueled likes and faves, dog owners are pushing a $72 billion industry. According to the American Pet Products Association, U.S. pet owners spent about $72.56 billion on their pets in…

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