Can You Look at These Wonderfully Evocative Coke Ads Without Hearing Them?

Sonic branding is a hot topic among marketers these days, but one might assume the idea of branded sounds (like the click of a Zippo lighter or the fading static of HBO’s logo) is limited to ads that have, you know, audio. However, Coca-Cola’s newest European campaign, “The First Print Ads You Can Hear,” proves…

from Social Media Expert http://bit.ly/2PA5h0P
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