Advertisers Are Hedging on Google as It Enacts GDPR-Compliant Policies

Google is reportedly eager to placate growing calls for data privacy, telegraphing a move that would emulate Apple’s implementation of intelligent tracking prevention in its Safari browser. While Apple’s maneuver was seen as a win for privacy, its effect on advertisers has been muted due to its browser’s (Safari) limited use; worldwide, Safari only has…

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