Why Billboards Near Mount Rushmore Have Been Taking Jabs at the Iconic Sculpture

Truths–inconvenient, irreverent and otherwise–are the focus of truTV’s irrepressible out-of-home campaign promoting the second season of Adam Ruins Everything, a show that amusingly debunks popular myths and sets the record straight on all manner of cultural misconceptions. Developed with Work in Progress and themed “Contextual Ruins,” the ads share truths in or near physical locations…

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