Old Spice Made a Whole Two-Hour Invisible Movie to Promote Its Invisible Spray Deodorant

You have to hand it to Old Spice and its creative agency, Wieden + Kennedy: When they go stupid, they go all in on the stupid. The brand’s newest bizarre promotion is a two-hour movie called Invisible World, posted Thursday to YouTube and game-focused streaming service Twitch (where it’s already gotten almost 7 million views)….

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