Why Publishers Need to Bulk Up Their Brand Protection Measures

The discussion about digital ad fraud in the programmatic ecosystem has traditionally centered around the impact on the advertisers. Fueled by consumer-facing brands with large digital ad budgets and enormous pressure on their agencies to comply, demand-side brand safety has been under a constant microscope for the better part of the last decade. What has…

from Social Media Expert http://bit.ly/2VCpLLI
via IFTTT