Rubicon Project Explains the Strategy Behind Its Turnaround and Teases Header Bidding Tools

Independent ad tech is widely perceived to be in trouble with the continued question marks over the sector including the dominance of the industry’s walled gardens, the decline of cookie-based ad targeting, plus the cut and thrust of supply path optimization. However, the leadership of Rubicon Project, one of the few remaining publicly-listed ad-tech companies,…

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