Monday, May 15, 2017

Toyota’s Cars Are So Safe Today, Its Crash Test Dummies Are Looking for Other Work

It’s the plight of the crash test dummy. As automatic safety features on cars improve, life-sized plastic dolls are becoming obsolete, and they’re not happy about it. So goes the silly but illustrative concept behind a new campaign from Toyota and Saatchi & Saatchi Los Angeles. A third ad launching today joins two from April…



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