Among the slate of publishers and streaming platforms at this year’s Digital NewFronts, Target’s place on the schedule was a bit of an outlier. But today, Adweek can exclusively reveal that the retail giant, which quietly joined the NewFronts lineup a month ago, is investing in its advertising business–for other brands. During its NewFront presentation…
If you’ve been around the block a few times like I have, you probably remember the old days when SEO was all about keyword density and doorway pages. At that time, search engine technology was so basic that the algorithms sometimes had trouble telling the difference between a page of keyword-stuffed gibberish and a beautifully…
The Carolina Hurricanes were not downgraded to a tropical storm on Facebook, Instagram and Twitter in April, as the club topped all National Hockey League teams in growth across the three social platforms and engagement on the first two, according to social marketing firm Unmetric. The Vegas Golden Knights also had a strong April, leading…
A few months ago, an egg blew up on Instagram. It completely took over. Yes, it’s come to this: an egg. All those marketing budgets. All those data points and costly influencers pouting vacantly into the middle distance, and an egg beat them all. Even Kylie Jenner. What gives? Well, because, people. People, it turns…
The relationship between mental health and food is incredibly delicate and often times exacerbated by temptation, stress, and fatigue. It can also function as a balm, providing a temporary moment of healing when we’re feeling particularly vulnerable. That could be why food, in many instances, is culturally used as a method of cheering up or…
“Privacy” has been the buzzword of the digital advertising industry in recent years, with the sector’s largest data hoarders having to bow to the increasingly audible privacy lobby (to a certain extent). Google is easily the sector’s largest company by revenue and it’s increasingly aware of the need for it to placate this lobby (albeit…
Did you know that while browsing the Discover section of the Snapchat application, you can hide content you’re not interested in seeing? Our guide will show you how this is done. Note: These screenshots were captured in the Snapchat app on iOS. Step 1: Tap and hold on the content you wish to hide. Step…
