A virtual reality experience that immerses viewers in a dreamlike, postapocalyptic world with a surprisingly powerful twist at the end has won this year’s Tribeca Film Festival grand prize for immersive media. The Key, created by Lucid Dreams Productions, won top prize in the festival’s Storyscapes category, a curation of more than a dozen VR,…
Two weeks ahead of Disney’s upfront, ABC is doubling down on the Black-ish franchise next season, ordering a sixth season of the comedy and also picking up a second Black-ish spinoff. The new series, called Mixed-ish, will focus on the childhood of Rainbow Johnson, the character played by Tracee Ellis Ross, and her experience growing…
ThruPlay–an optimization option in which advertisers only pay for video ads that are watched to completion, for at least 15 seconds–is now the default optimization for video views campaigns on Facebook. The social network introduced ThruPlay last September for all video placements in Facebook, Instagram and Facebook Audience Network–including in-stream, Stories and News Feed–saying at…
OpenX has lifted the lid on a targeting solution it claims will offer people-based advertising opportunities outside of the industry’s walled gardens such as Facebook and Google. Dubbed OpenAudience, the supply-side programmatic player claims the new offering is powered by proprietary data assets and is supplemented by data partnerships with partners such as LiveRamp and…
Isn’t it disappointing when you buy a new toy for your pet and it turns its nose up at it? Petz, a chain of pet shops in Brazil, says it has a solution to prevent this from ever happening again–at least for dogs: It’s called Pet-Commerce, and it combines artificial intelligence with facial recognition to…
The on-site digital video ad platform Adspace has gotten a facelift. The New York-based company announced this week that it would rebrand as Lightbox OOH Video, a change that better serves the changing tide of the ad industry, which is seeing more and more dollars shift away from the digital screens of our computers and…
Another leading creative light of the ad industry has begun his final extended bow. Less than three months after TBWA\Chiat\Day legend Lee Clow announced that he would be stepping away from the main stage, Leo Burnett executive chairman Mark Tutssel confirmed that he will also soon retire after 34 years with the agency. Like Clow,…
