Thursday, October 19, 2017

Svedka Vodka Uses Retargeting to Make Creepy Halloween Ads That Follow You Around

Ad retargeting is more trick than treat, right? Regardless, Svedka Vodka looks to leverage the unloved online marketing practice for a Halloween “Banner Ad Curse” campaign, created by Toronto agency Bensimon Byrne. This marks the third straight scary seasonal sojourn for the client-agency team, following their “Printable Costumes” in 2015 and last year’s “First World…



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